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Marketing Co-ordinator Vacancy – Imaginate

We are recruiting a new Digital Marketing Coordinator to help enhance Imaginate’s online presence year-round and during the Children’s Festival, reaching, engaging and retaining audiences. The role will help manage and deliver Imaginate’s social media plan, support all marketing and communications and maximise engagement with Imaginate’s audiences of families, schools and industry professionals.

We are particularly interested in recruiting a BPOC candidate or someone who feels their voice is currently under-represented in the arts. As an organisation we also have a commitment to accessibility and equality. If there are any specific access requirements you need in order to apply for and in order to fulfil the position please let us know.

Contract Terms:
Part-time 3 days a week (with extra days during the Festival) until June 2024.

Key Tasks and Responsibilities

Year-round

  • Develop and implement the social media plan for Imaginate and the Festival.
  • Ensure Imaginate’s year-round activities are regularly featured on social media platforms
  • Between March-May, ramp up content and increase engagement with family audiences ahead of the Festival
  • Create written content, images and videos for posting on Imaginate’s social media platforms.
  • Plan, monitor and measure the impact and reach of all digital activities.
  • Keep abreast of developments and trends in social media to improve Imaginate’s presence and influence online.
  • Develop partnership opportunities online incl. with other arts organisations, bloggers and influencers
  • Plan, implement and evaluate paid search and online advertising campaigns.
  • Support the delivery of key media events incl. press launches and photocalls.
  • Work with the Digital Content Producer to maximise online engagement with artists and families.
  • Playing an active role in the creation of a friendly and well-organised Festival for our audiences, partners and visitors from across the world.

In the lead-up to the Festival if combined with the Marketing Coordinator role (Jan-June)

  • Help support the Head of Marketing in delivering the Festival marketing plan, more specifically through:
  • Managing the distribution of print for the Festival and Festival on tour.
  • Supporting Scottish venues in promoting the show(s) touring as part of the Festival on Tour.

If you have any questions or would like to discuss the job in confidence, please contact Marion Bourbouze.

For further information, please visit: https://www.imaginate.org.uk/about/vacancies/vacancy-digital-marketing-coordinator