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Digital Marketing Coordinator Vacancy – Beacon Arts Centre

OUR PRESENCE
Beacon Arts Centre is managed by the charity, Greenock Arts Guild Limited, and our diverse funding base is underpinned by core grants from Inverclyde Council and Creative Scotland. We firmly believe that Inverclyde is one of Scotland’s most attractive places to live and work and it also has the benefit of well-developed transport links to Glasgow and the rest of Scotland. We are proud to be part of this vibrant community and to make a key contribution to the local economy as an employer. With a 4-star rating from VisitScotland, we play a vital role in supporting local tourism too.

JOB PROFILE
The Digital Marketing Co-ordinator will be responsible for raising the profile of the Beacon and the diverse, unique, and inspiring work we do. The postholder will be a vital addition to our team in 2021 as we prepare to reopen to the public, define our new brand strategy, and resume live performances and programmed activities.

The Digital Marketing Co-ordinator will be expected to work closely with our Marketing Officer and wider team to creatively articulate our future activities to audiences across Inverclyde and beyond, across various digital marketing channels, taking responsibility for digital content curation and creation, acting as a brand ambassador for the Beacon.

MAIN RESPONSIBILITIES
• Work with our Marketing Officer to analyse
and report on data to inform our marketing
mix and digital campaigns.


• Engage new audiences through digital
campaigns to increase followers across
Facebook, Instagram, Twitter, YouTube
and visitors to our website.


• Manage website content and maintenance
ensuring regular updates and appropriate
content placement.


• A strong focus around developing email
marketing using automated functions and
exploring development and implementation
of software capabilities.


• Work closely with our Marketing Officer and
Customer Service Supervisor to rework our
audience development strategy for 2021
and our reopening.


• Social Media management, content curation
and creation.

• Work with team members on strategic
and creative projects to effectively produce
marketing communications for internal and
external stakeholders

For more information on how to apply, please visit: https://www.beaconartscentre.co.uk/about-the-beacon/work-with-us/