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Marketing Manager Vacancy – YDance

The Marketing Manager will be responsible for the implementation of the YDance Marketing Plan and will work with the Executive Director and Artistic Director to review and develop the overall Marketing strategy for the company.

Main duties

· Development, review and implementation of sales and marketing plans for all YDance projects, events, services and merchandise, within agreed budgets

· Writing and implementing individual campaign plans for YDance projects in line with the overarching Marketing and Business strategies

· Meeting agreed targets for income generation from sales of services, resources, and merchandise

· Brand management – ensuring that internal staff and external partner organisations adhere to YDance brand guidelines, approving all artwork / press releases / marketing materials as appropriate for a national organisation

· Digital Marketing – including but not restricted to the creation of e-newsletters, maintenance of the Customer Relations Management database, maintenance and updating of websites using WordPress, social media planning and monitoring across Facebook, Twitter, LinkedIn, and Instagram, including the creation of digital content for social media

· Press and media – generating coverage in national and local news outlets and regular publications, both in print and online for all YDance projects

· Creating and distributing press releases, establishing and maintaining positive relationships with press and media representatives and maintaining records of press and media coverage

· Design – creating print and digital marketing materials in-house using Adobe InDesign, Photoshop, and Premiere and working with designers, printers, artists and filmmakers in the production of printed, digital and video materials

· Managing distribution of print and publicity materials for YDance projects

· Design and production of YDance staff clothing and merchandise for sale

· Design and production and sale of YDance teaching resources

· Representing YDance at trade exhibitions, events and demonstrations

For a full description and details on how to apply visit https://ydance.org/about-us/work-with-us/vacancies/