Throughout the pandemic, The Audience Agency has been undertaking various pieces of research to examine the behaviour of audiences during these times. On the 10 February 2021 they published their most recent piece, Digital Engagement: from the COVID19 Participation Monitor, this report examines audience behaviour and intentions around engagement with digital work. The data pool comes from across the entirety of the UK and includes the general population, so not just ‘ticket bookers’ or already engaged audiences.
You can download the report below. Please note: Some familiarisation with the Audience Agency’s segmentation model will be helpful for understanding the findings. You can find out more about the model here.